TRACT Optics

TRACT Optics. Quality optics for long-range shooting and hunting. No retail mark-up, personalized support, direct to your door.

Jon Allen
Co-founder
Jon Allen was born in Washington state, but spent most of his childhood in Utah and Colorado, the latter helping him to find his calling for the outdoors by exploring the Rockies, skiing, mountain biking and hiking. fishing and camping with his family. Fresh out of Western State College, Jon’s path was clear: he wanted a job in the outdoor industry. So he went to work for Gart Bros. Sporting Goods in Denver. At the time, it was the largest sporting goods store in the country – a seven-storey sportsman’s mecca with equipment for hunting, fishing, skiing, team sports and more.

Jon got his start in optics at Redfield, also in Denver. There, his budding interest developed into a deep understanding of design, engineering and manufacturing processes, as well as the hunting and firearms industry. Jon quickly rose through the ranks, eventually becoming National Sales Manager and Customer Service Manager at Redfield.

After leaving Redfield, Jon joined Nikon where he took on the challenge of helping the company grow and expand in the rifle scope and hunting markets. He started out as National Sales Manager, but was later promoted to General Manager. With a first-rate team around him, they were able to push the boundaries of product design, sales and marketing strategies, ensuring that consumers got the best bang for their buck. Nikon’s Sport Optics division has grown exponentially and set new standards for quality and value.

The constant changes and barriers of the corporate world prompted Jon Allen to team up with Jon LaCorte to bring their visions of improvement across borders. So they decided to create a consumer optics company focused entirely on the needs of outdoor enthusiasts. 25+ years of optical sales, marketing and design have paved the way for a whole new consumer experience.

Jon’s wife, a beautiful girl from Colorado, his two children and his love of the Lord gave life to the vision that is now TRACT Optics. From every experience the customer encounters to the smallest detail of the product, he is determined to surpass all standards in the optical world by giving you – the hunter, the outdoorsman – the best in terms of quality, value and overall product support.

“No longer conform to the pattern of this world, but be transformed by the renewing of your mind.”

Jon LaCorte
Co-founder
Jon LaCorte grew up in Queens, New York, a neighborhood not known for having a large number of hunters. So you could say that some people are surprised when they find out that Jon has been doing this all his life. Fortunately, game hunting is a long-standing tradition in the LaCorte family, and it’s no surprise that after spending a few years following his father, grandfather and uncle into the woods, Jon found one of his great passions and never looked back.

Today, after many hunts and many miles, Jon has never forgotten his roots or what guides his life – the love and support of his wife and children, an unshakeable faith in God and a passion for the outdoors – all of which have served to make TRACT Optics a reality. Having spent over 15 years working in product development and marketing for Nikon’s hunting optics division, he has learned a great deal about all aspects of the outdoor industry, from sales and logistics to press relations and customer service. Jon worked to develop patented reticle systems and expand the product offering from a few SKUs to a plethora of options in telescopes, binoculars, rangefinders and spotting scopes.

While it was a great experience to help make Nikon a major player in the optics field, Jon also had the opportunity to work for Flint Holdings, a family group that controls Montana Decoy and WASP Archery Products. As an avid bowhunter, he seized the opportunity to work more closely in the archery products category and to take on the challenge of contributing to the growth of these companies from a product and marketing point of view.

It has become clear to Jon that the consumer market has evolved in a new way. Instant gratification, i.e. people with less time are looking for easier ways to buy products. As many large companies focus more on satisfying investors and increasing sales, attention to what’s really important – the customer – has diminished. And so was born the idea of creating an optical company whose vision is to provide you, the customer, not only with an excellent product and value for money, but also with a truly great experience.